Email Marketing is an economical way to generate new business enquiries, and stay in touch with your existing customers with offers and promotions. It’s certainly far less expensive than traditional mail packs and considerably more effective than any social media channel.
A recent McKinsey report said:
Email remains a more effective way to acquire customers than social media – nearly 40 times that of Facebook and Twitter combined.
Our team are experts at managing the whole process from Design to Delivery and use our email platform to drive more revenue from your email marketing campaign. We provide campaign feedback, using powerful reporting tools.
The key to an effective email marketing campaign starts with high quality consumer data, good copy and engaging subject lines. We’ve broken this approach down into manageable chunks, to simplify the whole process.
Start Small, Scale Up
This helps to minimise cost and gives you the time to digest and understand campaign results, it’s an iterative process. Naturally, we here to help guide you through the whole process, taking time look at campaign insight.
Data Permissions and Lists
The best way to start is with your own customer database. If you don’t have the data, or should you need to increase the size of your data pool, then we can profile and/or supply additional data records for your campaign.
Set Your Objectives
The number one objective of your email marketing is to make money for your business. Regardless of your campaigns goal, – lead generation, customer feedback, brand awareness, it ultimately equates to ‘how do we improve turnover.’
Email Design and Build
From your initial concept our team can design and deliver your campaign. Campaigns are mobile, tablet and PC friendly, and the platform used is based on cost and according to your needs.
A / B Testing
It’s easier and cheaper to retain customers than it is to get new ones. This is why it’s vital to run A/B tests when trying out new techniques or formats for your email campaigns.
Measure Campaign Results
We provide this information by default. Opens, click though’s, bounces, unsubscribes, all the detail you’ll need to evaluate the effectiveness of your campaign.
We’ll work with you to develop your ideas and determine what you need from your email marketing campaign.
We’ll design and build the email based on your requirements and target audience, and won’t do anything until you’re 100% happy.
We’ll also advise about the design of landing pages, help you to create UTM’s, generate and check email links and phone numbers.
Broadcast the Email
We setup the email broadcast in accordance with your marketing schedule, and report back to you with campaign analysis.