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Email marketing

Design, build, strategy and broadcast

lbfl ConsultancyEmail marketing

Email marketing

Email Marketing is an economical way to generate new business enquiries, and stay in touch with your existing customers with offers and promotions. It’s certainly far less expensive than traditional mail packs and considerably more effective than any social media channel.

A recent McKinsey report said:

Email remains a more effective way to acquire customers than social media – nearly 40 times that of Facebook and Twitter combined.

5 good reasons to choose email

Our team are experts at managing the whole process from Design to Delivery and use our email platform to drive more revenue from your email marketing campaign. We provide campaign feedback, using powerful reporting tools.

The key to an effective email marketing campaign starts with high quality consumer data, good copy and engaging subject lines. We’ve broken this approach down into manageable chunks, to simplify the whole process.

email design
A/B testing
email statistics

There’s much more to a successful email campaign than the email broadcast. It’s all about the bigger picture, the anatomy of an email.

Email Anatomy

Everyone wants to create a successful email campaign. We take time to understand the primary objectives of your email campaign.

Campaign Objectives

>#click-custom-5e319655db7a2.process-box:hover .front { background-color: #2a6ac3; -webkit-box-shadow:0 0 0 15px rgba(42,106,195,0.5); -moz-box-shadow:0 0 0 15px rgba(42,106,195,0.5); box-shadow:0 0 0 15px rgba(42,106,195,0.5); } #click-custom-5e319655db7a2.process-box:hover .symbol-container { -webkit-box-shadow:0 0 0 3px #2a6ac3; -moz-box-shadow:0 0 0 3px #2a6ac3; box-shadow:0 0 0 3px #2a6ac3; }

Consultation

We’ll work with you to develop your ideas and determine what you need from your email marketing campaign.

>#click-custom-5e319655dbc39.process-box:hover .front { background-color: #2a6ac3; -webkit-box-shadow:0 0 0 15px rgba(42,106,195,0.5); -moz-box-shadow:0 0 0 15px rgba(42,106,195,0.5); box-shadow:0 0 0 15px rgba(42,106,195,0.5); } #click-custom-5e319655dbc39.process-box:hover .symbol-container { -webkit-box-shadow:0 0 0 3px #2a6ac3; -moz-box-shadow:0 0 0 3px #2a6ac3; box-shadow:0 0 0 3px #2a6ac3; }

Email Design

We’ll design and build the email based on your requirements and target audience, and won’t do anything until you’re 100% happy.

>#click-custom-5e319655dc120.process-box:hover .front { background-color: #2a6ac3; -webkit-box-shadow:0 0 0 15px rgba(42,106,195,0.5); -moz-box-shadow:0 0 0 15px rgba(42,106,195,0.5); box-shadow:0 0 0 15px rgba(42,106,195,0.5); } #click-custom-5e319655dc120.process-box:hover .symbol-container { -webkit-box-shadow:0 0 0 3px #2a6ac3; -moz-box-shadow:0 0 0 3px #2a6ac3; box-shadow:0 0 0 3px #2a6ac3; }

Other Considerations

We’ll also advise about the design of landing pages, help you to create UTM’s, generate and check email links and phone numbers.

>#click-custom-5e319655dc700.process-box:hover .front { background-color: #2a6ac3; -webkit-box-shadow:0 0 0 15px rgba(42,106,195,0.5); -moz-box-shadow:0 0 0 15px rgba(42,106,195,0.5); box-shadow:0 0 0 15px rgba(42,106,195,0.5); } #click-custom-5e319655dc700.process-box:hover .symbol-container { -webkit-box-shadow:0 0 0 3px #2a6ac3; -moz-box-shadow:0 0 0 3px #2a6ac3; box-shadow:0 0 0 3px #2a6ac3; }

Broadcast the Email

We setup the email broadcast in accordance with your marketing schedule, and report back to you with campaign analysis.