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SEO improving YSlow and Page Speed results

lbfl ConsultancyPage speed Page Speed AnalysisSEO improving YSlow and Page Speed results
5 May 2017

Google Page Speed and YSlow algorithms.

In the world of the web, Page Speed is one of the major ranking factors.

All too often we visit websites that look fantastic, and the developer is quick to point out how good their work is. Truth be told, many overlook page speed analysis altogether. We therefore thought that following a recent question from a client, that we would follow up on a previous article @Improving page loading times in WordPress’, although the concept can be applied to all websites.

To put things in layman’s terms, do you want a Reliant Robin or a Bugatti Veyron? Yes, that’s exactly what we thought too!

Page Speed Tools

Saavy developers know exactly where to look to perform Page Speed analysis and more importantly know the steps to take to improve page speed. The most common approach that we see involves a caching plugin, the script minification then the use of a CDN. However, these should not be the first port of call – the easy route which requires little thought.

Page Cache plugins

In our experience, the use of caching plugins should be the last measure taken. They often slow down website loading speeds and are often setup incorrectly.

How do I check my Page speed?

It’s a good question, and there are tools out there which help. We recommend GTmetrix for page speed analysis, although there are oither similar tools out there like Pingdom.

Here are our Page Speed metrics:

Page Speed insights

Several things are worth mentioning here, firstly we’re making a 102 server requests which is far in excess of the average 86. The page score currently is grade B – 89% well below our planned 96%, so what’s the happened?

First of all our website is still undergoing development and we still have a few things to do:

  • Domain sharding to (‘Serve static content from a cookieless domain,’) has not yet been addressed,
  • A few query strings still remain.
  • A few of our images are scaled, and require replacement.

Once we’ve addressed the above, we anticipate our final scores to be in the order of A – 96%. We’ll keep you posted (see comment sectionfor an update).

Analyse your website


Take the test, by clicking on the image below.

gtmetrix page speed analysis

Simple steps to improve page Speed

There are 4 steps required to improve Page Speed, all of which require a little expert knowledge to implement. We’ve listed them in no particular order:

  1. Image Optimisation. If you’re using lots of images make sure that they’re optimised.
  2. Defer jQuery loading.
  3. Add expires caching (cache control) to your website.
  4. Employ GZip, which delivers significant speed savings.
  5. Use domain sharding.

We can help you to improve your website loading times, all you need to do is pick up the phone or send us an email. We show you your existing results and post implementation results.

We’re so confident that we can improve your Page Speed and YSlow scores, that if the results don’t show significant improvement then there’s no charge.

Comments (1)

  1. Daniel Alexander

    Intermediate page speed results

    I’ve taken a look at our company website (yes, we have had a little time on our hands) and have already made our first significant changes. These have greatly reduced our Page Speed rank and page loading times. l

    What’s been done?

    We’ve optimised a few images; although there are still several that require further work, and we’ve eliminated a few unnecessary scripts. So here’s what this has delivered:

    1. Page Speed up from B 89% to A 94%, almost a full quarter faster (23%) than the web average score.
    2. Loading time from 8.0 seconds to 7.3 seconds, that’s a 10% decrease in page loading time! This much faster than the web average 8.5 second page load time.
    3. The total page size has also decreased significantly, as have the number of resource requests.

     

    This has all been achieved by deferral and asynchronous loading of javascript files, query string removal, page caching and implementation of gzip compression amongst others. If you would like to find out more then please get in touch.

    See our full article javascript merging post for detail. It’s available here: How to combine Javascript files in WordPress.