Google Page Speed and YSlow algorithms.
In the world of the web, Page Speed is one of the major ranking factors.
All too often we visit websites that look fantastic, and the developer is quick to point out how good their work is. Truth be told, many overlook page speed analysis altogether. We therefore thought that following a recent question from a client, that we would follow up on a previous article @Improving page loading times in WordPress’, although the concept can be applied to all websites.
To put things in layman’s terms, do you want a Reliant Robin or a Bugatti Veyron? Yes, that’s exactly what we thought too!
Page Speed Tools
Saavy developers know exactly where to look to perform Page Speed analysis and more importantly know the steps to take to improve page speed. The most common approach that we see involves a caching plugin, the script minification then the use of a CDN. However, these should not be the first port of call – the easy route which requires little thought.
Page Cache plugins
In our experience, the use of caching plugins should be the last measure taken. They often slow down website loading speeds and are often setup incorrectly.
How do I check my Page speed?
It’s a good question, and there are tools out there which help. We recommend GTmetrix for page speed analysis, although there are oither similar tools out there like Pingdom.
Here are our Page Speed metrics:
Several things are worth mentioning here, firstly we’re making a 102 server requests which is far in excess of the average 86. The page score currently is grade B – 89% well below our planned 96%, so what’s the happened?
First of all our website is still undergoing development and we still have a few things to do:
- Domain sharding to (‘Serve static content from a cookieless domain,’) has not yet been addressed,
- A few query strings still remain.
- A few of our images are scaled, and require replacement.
Once we’ve addressed the above, we anticipate our final scores to be in the order of A – 96%. We’ll keep you posted (see comment sectionfor an update).
Analyse your website
Take the test, by clicking on the image below.
Simple steps to improve page Speed
There are 4 steps required to improve Page Speed, all of which require a little expert knowledge to implement. We’ve listed them in no particular order:
- Image Optimisation. If you’re using lots of images make sure that they’re optimised.
- Defer jQuery loading.
- Add expires caching (cache control) to your website.
- Employ GZip, which delivers significant speed savings.
- Use domain sharding.
We can help you to improve your website loading times, all you need to do is pick up the phone or send us an email. We show you your existing results and post implementation results.
We’re so confident that we can improve your Page Speed and YSlow scores, that if the results don’t show significant improvement then there’s no charge.